Work is underway for digital finance service platforms to provide user-friendly service to the people of Fiji.

This was revealed during the launch of a Consumer Council of Fiji (CCF) comprehensive report on Digital Finance Services (DFS) yesterday at the Tanoa Plaza Hotel in Suva yesterday.

The report titled ‘Beyond Access: Consumer Perspectives on Digital Finance in Fiji’ highlighted concerns and challenges faced by consumers.

Issues such as security concerns were collected from more than a third of respondents in a survey, the report revealed.

CCF manager campaigns information and media Vinash Singh said the report highlighted the need to build trust and confidence in digital financial transactions.

He said lack of awareness and cybersecurity threat, was at the forefront of issues that consumers faced while using DFS platforms.

CCF chief executive officer Seema Shandil said 1140 people took part in the survey.

“Seventy-two per cent of respondents used this service at least weekly and 28 per cent on a daily basis,” she said.

The insights gained from the survey were invaluable in guiding efforts to create a more inclusive, secure, and user-centric DFS ecosystem.

“It is evident from the findings that DFS adoption is on the rise,” Ms Shandil said.

“There remains significant hurdles that must be addressed to ensure the full benefits of digital finance are realised by all Fijians.

“Key findings from the survey reveal that while convenience and accessibility are driving factors behind DFS adoption, concerns regarding security, transaction disputes, and limited access persist among consumers.”

She said issues with customer support and digital literacy posed additional challenges that must be tackled head-on.

Meanwhile, the Minister for Trade, Manoa Kamicakamica said bridging the digital divide was good.

“It meant that more people were being connected,” Mr Kamikamica said.

“We can safely assume, even with this report, that more people now have access to such digital opportunities including digital financial services than in the previous years.

Mr Kamicakamica said for Fiji, in partnership with the Telecommunications Authority of Fiji and its ICT sector, Government was steadfast in its commitment to expand broadband access throughout Fiji to underserved and unconnected communities.

“And, as highlighted in the report, we see how it empowered individuals to conduct financial transactions and access financial products.

“They are able to manage their finances more efficiently and effectively. This promotes financial inclusion by reaching underserved market segments, and drives innovation in the financial sector.”
Ms Shandil said there was a need to enhance security measures, improve customer support responsiveness, and invest in digital literacy initiatives.

“Consumers are empowered to navigate the digital landscape with confidence and ease.”

Members of corporate organisations attended the launch yesterday.

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